Hi, I'm Stephanie.
I am a Multidisciplinary Digital Communications professional dedicated to human-centered storytelling. By integrating graphic design, video editing, copywriting, and photography, I translate complex goals into cohesive, mission-aligned narratives that drive community engagement and reflect authentic impact.I am ready to execute strategies that turn your goals into tangible growth.
Flex Circuit Gym
As a Content Creator and Social Media Manager, I manage Flex's Instagram and Facebook social media accounts. In this role I lead community management, design graphics, edit videos, capture photography, and manage a content calendar to increase gym membership and fitness classes sign up.
Studio Lizzzy
In my role as a Content Production Manager, I supported the development and production of Instagram and TikTok content. Through collaboration, market research, and content calendar strategy the online business increased sales.
Oakland Serves
As a Social Media Manager, I collaborate with a media team to support with pitching ideas, copywriting, and digital design for weekly content strategy and posting.
College Track
To build an online presence for College Track's San Francisco office, I leaned into digital storytelling by showcasing event photography and copywriting to showcase program goals and outcomes to the San Francisco online community.
Followers to Volunteers: Scaling Local Impact
Working with a grassroots, volunteer-led organization, I focused on building a sustainable digital foundation from the ground up. To overcome limited reach, I implemented a community-driven strategy, interacting with local organizations to amplify our content and drive volunteer recruitment. By prioritizing consistent branding, volunteer focused content, and engaging content that aligned with our mission, I’ve established a cohesive online presence that converts local digital engagement into real-world community support.
Impact & Infrastructure
By establishing a consistent weekly posting cadence and collaborating on a centralized content calendar, I have successfully moved the organization from sporadic updates to a reliable digital presence. I collaborated on streamlining our community-to-volunteer pipeline by providing feedback to optimize the Linktree and website navigation based on user insights. I prioritized brand integrity by preparing all content for a collaborative review, ensuring every post maintained a professional and cohesive identity.
Driving Sales with Digital Storytelling
The Strategy
To help the business owner increase online sales, I developed a content calendar that allowed her to manage social media effectively alongside her full-time career. By drafting all copy, generating content ideas, and scheduling posting dates, I helped maintain a consistent and professional online presence. I also tracked engagement across TikTok and Instagram, analyzing top-performing posts, including those that directly led to sales or new Patreon subscribers, to identify successful concepts for future content.
The Content
The artist recognized that posting videos would boost sales, but she lacked the time and editing experience to do so herself. I stepped in to produce vertical videos designed to drive authentic engagement and conversions. Since she was already familiar with Canva, I performed all editing within the platform to streamline our collaboration and approval process. To elevate the content, I utilized creative solutions like background removal, speed adjustments, and animated overlays. Additionally, I integrated her updated logo into the videos to build brand recognition and establish a cohesive visual identity.
The Results
By combining this data-driven strategy with a consistent posting schedule and authentic storytelling, the artist doubled her monthly online sales, achieving a record-breaking month for her business in January 2026. This partnership demonstrated the tangible impact of a strategic social media presence, and I provided her with the tools and framework to maintain this momentum independently.
Flex's Social Media Comeback
Goals
After a year-long hiatus from social media, Flex needed to rebuild its online presence from the ground up. To steadily revive engagement, the owner and I established a realistic starting baseline of three feed posts and two stories. By re-engaging the audience, our main objective is to use the platform to increase gym membership and drive fitness class attendance among existing members.
Content
For this re-launch, I am testing a mix of static posts and Reels to identify what resonates most with our audience. While experimenting, I ensure every post strictly adheres to the brand's visual guidelines. To maintain an authentic, community-driven feel, I prioritize showcasing real people, including gym members and instructors, while continuously researching fitness trends to optimize our content strategy.
The First 30 Days
4,300+ Views | 1,000+ Accounts Reached | 17 New Followers
In the first month of implementing our new strategy, we drove 117 interactions. Nearly 80% of these interactions came from existing followers, indicating success in re-engaging Flex’s digital community and rebuilding brand loyalty. Over the next 30 days, I will focus on optimizing the posting schedule based on peak engagement times and maintaining a consistent engagement rate.
Humanizing Impact Through Photography
I utilized storytelling through photography to elevate College Track SF’s online visibility, capturing pivotal student milestones from daily workshops to Decision Day. By documenting these authentic moments, I provided our local and national communities with a real-time view of our impact and core values. My work focused on highlighting the resilience, joy, and accomplishments of our students while ensuring every image remained strictly aligned with College Track's mission.
Results
College Decision Campaign:
By leading the College Decision Day campaign, I drove a 300% increase in engagement compared to the start of my management in September 2024. The campaign consistently achieved 1.4K views per post, serving as a clear validation that storytelling resonated deeply with our target audience. This high-quality engagement, averaging 57–62 likes per post, successfully elevated the visibility of our students' achievements across the national College Track network.
College Partnerships:
To increase awareness of College Track’s partnership model, I developed targeted content showcasing our partners throughout the academic year. For a visit to UC Merced, I transformed a campus tour into a strategic digital post that reached 1.2K views and earned 42 likes. I used this content to bridge the gap between physical programming and online visibility, successfully marketing real-time opportunities to students and stakeholders. The post’s performance illustrates my ability to create purpose-driven content that serves organizational goals while maintaining strong community engagement.