Hi, I'm Stephanie.
I am a bilingual, multidisciplinary Digital Communications Strategist dedicated to human-centered storytelling. I integrate strategic design, photography, video production, and copywriting to translate complex organizational goals into accessible, mission-driven narratives. By prioritizing cohesive branding and performance analytics, I help organizations amplify their impact and connect with a wider audience.I am ready to turn your organization's vision into tangible growth through intentional, data-driven strategy.
Oakland Serves
I am spearheading the digital transformation of Oakland Serves, a decade-old organization establishing its nonprofit digital footprint. By building our digital foundation from the ground up, I turn online engagement into direct, community-based action and volunteer support.
College Track
Identifying a gap between our in-person programming and digital reach, I spearheaded campaigns to amplify College Track’s national mission. Through strategic photography and mission-aligned storytelling, I bridged our offline impact with our online community.
Flex Circuit Gym
As the Social Media Manager at Flex, I direct the full production lifecycle for Instagram and Facebook, utilizing trend analysis and strategic content planning to organically grow and strengthen our presence within the Oakland community.
Studio Lizzzy
To support the artist's growth while balancing her full-time career, I took ownership of her digital strategy and social media production. I focused on strategic video editing to create cohesive, branded short-form content that boosted audience engagement and directly increased sales.
Building a Digital Foundation: Content-Driven Community Growth
Working with a grassroots, volunteer-led organization meant that I needed to build a sustainable digital foundation from the ground up. Through intentional content pitching, original photography, graphic design, and video production, I have established an Instagram and Facebook presence that legitimizes our organization and increases our visibility.
Infographic: Defining the Mission
One of the first assets I created for Oakland Serves was this foundational infographic, which I pinned to our Instagram grid. As we increased our follower count, content output, and visibility, I ensured this graphic remained front-and-center so new followers could immediately understand who we are and why our mission matters.
Oakland Farmers Market Digital Campaign
To bridge the gap between our in-person outreach and digital presence, I spearheaded a digital strategy for our 2026–2027 recruitment cycle at local farmers markets. I managed the creative direction of the campaign, pitching promotional content, capturing photography, and producing video assets to ensure our community knew exactly where to find us. By synchronizing our digital storytelling with our in-person tabling, I transformed our social media into a primary driver for local volunteer recruitment.
Driving Sales with Digital Storytelling
The Data-Driven Strategy
To help the business owner scale her brand while balancing a full-time career, I developed a content calendar that streamlined her social media management. By identifying content pillars, drafting all copy, generating creative concepts, and managing the scheduling, I established a consistent and professional online presence. At the end of each week, I analyzed her content performance to identify top-performing posts, ensuring we could replicate successful strategies in future cycles.
Video-Driven Content
I produced TikTok and Instagram videos designed to drive authentic engagement and conversions. Since the artist was already familiar with Canva, I performed all editing within that platform to streamline our collaboration and approval process. To elevate the final product, I utilized creative solutions like background removal, speed adjustments, and animated overlays. Additionally, I integrated her logo into every video to build brand recognition and establish a cohesive visual identity across the platform.
The Results
I produced 13 TikTok videos, yielding over 8,650 total views, a 16% engagement rate, and 13% follower growth. By combining a data-driven strategy with a consistent posting schedule and mission-aligned storytelling, I helped the artist increase her monthly online sales and achieve record-breaking revenue in January 2026. This partnership demonstrated how a strategic, consistent social media presence can transform a small business.
Flex's Social Media Comeback
The Goals
After a year-long hiatus from social media, Flex needed to rebuild its online presence from the ground up. To steadily revive the Instagram and Facebook presence, the owner and I established a realistic starting baseline of three feed posts and two stories to increase gym membership and drive fitness class attendance.
Content Strategy
For this re-launch, I tested a mix of static posts and Reels to identify what resonates most with our audience. While experimenting, I ensure every post strictly adheres to the brand's visual guidelines. To maintain an authentic feel, I prioritize showcasing real people while adapting sound, typography, and graphic trends to optimize our content strategy and content pillars.
The Results
12K Views, 3K Accounts Reached, 443 Interactions, 313 Profile Visits, and 39 New Followers.In the first 90 days of implementing my strategy, I generated 443 total interactions. Notably, 75% of these interactions came from existing followers, indicating success in re-engaging Flex’s digital community and rebuilding brand loyalty. Moving forward, my strategy shifts toward expanding our reach to new audiences and driving higher engagement across both views and likes.
Storytelling Through Photography
I utilized photography to elevate College Track San Francisco's Instagram digital storytelling. I coordinated with staff to capture pivotal student milestones from daily workshops to college decision day. By documenting these authentic moments, I provided our local and national communities with a real-time view of College Track's mission and impact.
College Decision Day Campaign
The Goal: To showcase student success to our Instagram community and elevate the visibility of their academic milestones across the national College Track network.
The Strategy: I spearheaded the initiative to showcase our students, proactively coordinating with college counseling staff to capture and curate high-impact photography of their college decisions. By pairing these visuals with celebratory, mission-driven copy, I created authentic narratives that resonated with our local and national communities. Recognizing that our office lagged behind other locations in digital presence, I led the effort to establish a new standard for storytelling that will guide our office’s digital strategy for years to come.
The Results: This campaign achieved record-breaking performance for our Instagram account, driving a 300% increase in overall engagement. These three carousel posts consistently reached 1.4K views, establishing a repeatable benchmark for future success.